Posted on Apr 30, 2020 in LifeBook News.
We are very pleased to announce that we have just launched our new campaign: The Gift of a Lifetime. The campaign will be seen across TV, magazines and in national press.
Based on in-depth interviews with current and potential customers, the campaign is anchored around why it is important to write an autobiography. Capturing a life in a book creates an enduring piece of family history that children, grandchildren, spouses and friends can enjoy for many years to come. It is all about creating a legacy. A private autobiography is a gift that lasts not just one lifetime, but it will last for many lifetimes to come.
This new campaign is a radical departure from previous ones, and we’re really excited to be trying something new. It’s based on the idea of a family tree, and it encourages the viewer to reflect on their own life story.
As many of you will know, LifeBook began when Roy, the founder, wanted to capture his own father’s legacy. He says, “Our campaign, The Gift of a Lifetime, seeks to convey that LifeBook customers value legacy. Patek Philippe’s famous tagline is that you never own one of their watches, but merely look after it for future generations. That’s exactly the sentiment we want to capture too.”
The creative team behind the Gift of a Lifetime campaign is Grainger & Wolff, and the TV production was done by Jonathan Hardy at Scubaboy.
Please keep your eyes open for our new advertising, and be sure to show it to friends and family too. The new print ad is shown below!