LifeBook on Business Without Bullsh*t’s Latest Podcast
Roy had a great discussion about how we have pivoted our customer journey since the beginning of the pandemic and his passion for tackling loneliness. Not only does a LifeBook memoir provide a meaningful project during the Covid-19 restrictions but the team also stays in touch with former customers living alone.
LifeBook in the Good Company of Poirot and Others on ITV3
As a result of triple-digit growth since our campaign The Gift of a Lifetime started in May, we are now adding ITV3 to the media mix. Since we are all about storytelling, we are thrilled to be in the good company of household characters like Hercules Poirot, Vera, and Inspector Barnaby.
LifeBook Participates in the Leaders Council Podcast
Roy was invited onto an episode of the podcast, which also included an interview with legendary Sir Geoff Hurst. Host Matthew O'Neill explored Roy’s views on leadership and the impact Covid has had on LifeBook’s business.
LifeBook Donates Memoir to Coutts Covid-19 Auction
Covid-19 has dramatically changed our lives. The National Emergencies Trust (NET) has launched a Covid-19 appeal in which Coutts is participating and is matching every pound raised. LifeBook is donating a project package worth £7500.
The Gift of a Lifetime TV Campaign Expansion
Following the successful start across the Sky Network, we are now expanding our TV campaign to Talking Pictures, Eden, Alibi, and TCM Movies. The creative has been done by Grainger & Wolff, production by ScubaBoy, and planning by SmartResponse.
LifeBook’s Transition to Remote Interviews
I love telling people about my job as an editor for LifeBook. People are, without fail, fascinated by the idea and overwhelmingly positive. The phrase I hear more than any other is: “I wish I’d done that for my parents/grandparents. They used to tell me these stories and I never really listened, but now they’re gone I wish I had listened and made a not
Lifebook’s Radio Campaign Launches Today
You can hear our new radio ads on Virgin, talkRADIO, talkSPORT and talkSPORT2. The creative minds behind the spots Grainger&Wolff and the production was done by GuiltFree. A special mention to the fabulous kids in the spots, Florence, Mabel and Randy, who enabled us to record in the producers’ home studios during the lockdown.
LifeBook’s The Gift of a Lifetime TV Ad Launching May 15
LifeBook is back on TV with its new campaign, The Gift of a LifeTime. The first of a series of TV ads for our campaign The Gift of a Lifetime is being launched across thirteen TV channels tomorrow. Channels include Sky News, National Geographic, Discovery History, and CBS Justice.
Our New Campaign, The Gift of a Lifetime, Has Commenced
We are very pleased to announce that we have just launched our new campaign: The Gift of a Lifetime. The campaign will be seen across TV, magazines, and print. Based on in-depth interviews with current and potential customers, the campaign is anchored around why it is important to write an autobiography.
How We’re Adapting to Challenging Times
It’s more important than ever to have positive projects to focus the mind. The team has adapted to working from home and the company has adopted a new way around dealing with the issue of social distancing: we will temporarily be switching to remote video interviews. This way, we can continue helping you writing your life stories.
