Following the successful start across the Sky Network, we are now expanding our TV campaign to Talking Pictures, Eden, Alibi, and TCM Movies. The creative has been done by Grainger & Wolff, production by ScubaBoy, and planning by SmartResponse.
In our modern world, we are surrounded by images. In fact, we are almost obsessed with images. Smartphones allow everyone to snap photos in an instant and immediately share them with friends, family and on social media. When they come to creating their own memoir in decades to come, what a wealth of photos they will have at their disposal.
I love telling people about my job as an editor for LifeBook. People are, without fail, fascinated by the idea and overwhelmingly positive. The phrase I hear more than any other is: “I wish I’d done that for my parents/grandparents. They used to tell me these stories and I never really listened, but now they’re gone I wish I had listened and made a not
You can hear our new radio ads on Virgin, talkRADIO, talkSPORT and talkSPORT2. The creative minds behind the spots Grainger&Wolff and the production was done by GuiltFree. A special mention to the fabulous kids in the spots, Florence, Mabel and Randy, who enabled us to record in the producers’ home studios during the lockdown.